TikTok has become a popular video platform primarily geared towards short-form content, and it has just exploded in popularity in recent years, especially among younger audiences.
With over 3 billion downloads worldwide, it has become one of the top platforms for creators to share short-form videos from genres like dance, comedy, education, memes, and news that have a duration from 15 seconds to 1 minute – and up to 3 minutes for some accounts.
If you’re a business owner or content creator looking to use TikTok to build an audience in the United Kingdom, it’s crucial to consider the best time to post. The right timing makes sure your content is viewed by as many people as possible and has the potential to go viral.
In this guide, we’ll discuss the best times to post on TikTok in the UK. We’ll also tell you how to utilise analytics to find the best time to post on TikTok and give a few tips to grow an organic audience.
What are the Best Times to Post on TikTok in the UK?
Weekdays during office hours (9 AM to 5 PM ET) tend to be the busiest times on TikTok, as many users access the app during breaks or after work. The weekends, Sunday evenings, in particular, are usually the least active times on the platform. Here are the best times to post for each day of the week in Eastern Time:
- Monday: 10 AM / 10 PM
- Tuesday: 4 AM / 9 AM
- Wednesday: 7 AM / 8 AM / 11 AM
- Thursday: 12 PM / 6 PM
- Friday: 5 AM / 3 PM
- Saturday: 11 AM / 8 PM
- Sunday: 7 AM / 8 AM / 4 PM
The best time to post on TikTok in the UK is generally considered to be around 6 PM, as this is when most users are winding up work and checking their social media accounts.
From recent statistics, the highest levels of engagement on TikTok take place at 9 in the morning on Tuesday, 12 at noon on Thursday, and 5 in the morning on Friday. The best time to post on TikTok on Saturday is 11 AM and 8 PM in the UK.
It’s also vital to consider the time zone of your target audience. For instance, if you’re targeting younger audiences, they may be more active on the app later in the evening.
It’s also worth noting that TikTok tends to see a spike in usage during major events, such as concerts or sporting events. Hence, if you’re planning to use TikTok to promote an event, you should definitely consider timing your posts around it.
Using Analytics to Find the Best Time to Post on TikTok in the UK
One way to determine the best time to post on TikTok in the UK is to use the platform’s analytics feature. It lets you see how your content is performing and when it’s getting the most engagement. You can use this information to adjust your posting schedule and see what works best for you.
The first thing you’ll want to do is get a TikTok Pro account. It’ll give you access to analytics about your content and followers, which will be essential for determining the best times to post. Here’s how to switch to TikTok Pro:
- Go to the “Me” tab in the TikTok app and tap on the three dots in the top right corner.
- In the “Settings and privacy” menu, scroll to the Account section and tap “Manage my account”.
- On the following page, you should see an option to “Switch to Pro account”. Tap it to continue.
Once you have a TikTok Pro account, you can go to the “Followers” tab to see where your audience is from and when they are most engaged. It’s important as you’ll want to convert the global best times to post on TikTok to your audience’s time zone. For example, if your audience is mainly based in London, you’ll want to convert the global best times to post from Eastern Time (ET) to British Summer Time (BST).
In the “Content” section of your TikTok Pro account, you’ll be able to see analytics for your individual posts. Pay particular attention to the times your videos are performing the best. If you observe a pattern of videos doing better when posted at specific times, that’s a good indication of when you should be posting on TikTok.
You can also use a third-party social media marketing and management tool like Hootsuite or Sprout Social to schedule and analyse your TikTok posts. These tools can help you see how your content performs, identify trends, and make decisions about when to post.
Using TikTok Analytics to Improve Your Results (Video)
Consider the Demographics and Target Audience
It’s vital to take your target audience and their demographics into account when determining the best time to post on TikTok in the UK. Different age groups and demographics may have different habits of app usage. For example, younger users may be more active on TikTok late at night, while older users may be more active during the day.
Also, consider the type of content you’re sharing on TikTok. Different types of videos tend to perform better at different times. Motivational or educational content, for example, may do better in the morning when users are starting their day and looking for inspiration. Funny or entertaining content, on the other hand, may garner more views in the evening when users are winding down and looking for something to help them relax.
Use Hashtags and Observe Social Media Activities
Another way to determine the best time to post on TikTok in the UK is to look at the activity of similar accounts or hashtags in your niche. It can give you an idea of when your target audience is most active on the app.
Suppose you’re running a fashion or lifestyle-centric account. In that case, you should look at the activity of other fashion or lifestyle accounts on TikTok or related trending captions and hashtags to see when they are receiving the most engagement. It gives you an idea of when your target audience most likely uses TikTok and helps determine the best time to post your content.
Stay Up to Date and Continue Experimenting
Keep in mind that the algorithms on social media sites, including TikTok, are constantly evolving. It means the best time to post on the app will change over time. It’s essential to stay up to date and continue experimenting with different posting times to see what works best for your TikTok account.
As we mentioned before, one way to do this is by regularly keeping note of your analytics and looking for trends in your engagement graphs. It can help you identify common trends and decide when to post your content.
It’s also a good idea to keep an eye on the activity of similar TikTok accounts and currently popular hashtags. You can stay up to date on the latest trends and see how your content compares to others in your niche.
Furthermore, you should track your video performance over time to identify trends, as it tells you the best times to post on TikTok. Alternatively, you can use a social media analytics tool or make a spreadsheet to track the engagement of your posts at different times. It offers a better understanding of when your audience is most engaged on the platform.
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The best times to post on TikTok in the UK depend on your audience’s location and engagement patterns. Generally, most creators consider it to be around 6 PM on weekdays and 4 to 7 PM on weekends. By following the above tips, you can maximise the reach and impact of your content on TikTok and effectively grow your target audience in the UK.
However, the right time to post will ultimately depend on several factors, including your target audience, the type of content you’re sharing, and the time zone of your target audience. Through the use of analytics and experimenting with different posting times, you can determine the best time to post on TikTok.