How to Watch Sunday Night Football on Roku (2023)

Sunday Night Football, often considered the premier NFL game of the week, consistently ranks as one of the highest-rated TV programs in the States during the peak of the regular football season. Its popularity extends beyond avid fans, attracting a broad audience and contributing significantly to NBC’s primetime success.

SNF features marquee matchups between high-profile teams or division rivals, making them the most anticipated games on the NFL schedule alongside ESPN’s Monday Night Football and Prime Video’s Thursday Night Football coverage.

The Football Night in America pregame show with Maria Taylor as host is another highlight of NBC’s Sunday primetime broadcasts, with analysis and discussions on the day’s game, plus a halftime show that recaps the first half, offering further insights and highlights.

As for the SNF broadcast team for this season, joining Cris Collinsworth on the call is Mike Tirico, the new lead play-by-play announcer, taking over from the legendary Al Michaels. Melissa Stark joins the crew as the sideline reporter, replacing Michele Tafoya. She’ll provide game updates, player interviews, and on-field insights.

Now that the gridiron action returns to the field with an exciting schedule, many of you are trying to figure out how to watch Sunday Night Football on Roku. Fortunately, streaming live football outside of traditional means is easier than ever. Continue reading to find out.

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Where to Watch Sunday Night Football on Roku?

Sunday Night Football airs on NBC, one of the biggest (and the oldest) American television networks. It has been the home of the weekend football games for nearly two decades since the network won the bid for the broadcasting rights in 2006, replacing ESPN.

The 2023 National Football League regular-season schedule consists of 18 SNF matchups, with NBC Sports at the broadcasting helm. Telemundo and Universo, the Hispanic siblings of NBC, are where fans can catch the Sunday night games and studio coverage in Español.

Besides SNF, NBC Sports presents two Thursday night games, one on the opening day and the other on Thanksgiving. The rest is streaming on Amazon Prime Video. Read our guide to Thursday Night Football on Roku for more details.

As for where to watch Sunday Night Football on Roku, you’ve got plenty of options, the primary being NBCUniversal’s Peacock and the NBC/NBC Sports app. Let’s start with the one that makes a no-brainer for most.

Watch Sunday Night Football on Roku via Peacock

The 17th season of NBC’s Sunday Night Football is live-streaming on Peacock weekly. It includes the highly-anticipated matchup between the Buffalo Bills and Los Angeles Chargers in Week 16 of the NFL regular season, exclusive to the streaming platform.

Viewers also get access to the live streams of the NFL Kickoff and Thanksgiving Day games alongside the network’s playoff coverage. Moreover, you can catch NBC’s Football Night in America pre-game programming and the exclusive Sunday Night Football Final post-game show on Peacock.

Of course, the service expects viewers to pay for its ad-supported Premium or the ad-free Premium Plus plan for live football and other sports. The good news is Peacock Premium remains a relatively affordable subscription even after the recent price hike.

And with access to the endless catalog of on-demand films, series, documentaries, and originals the streamer is renowned for, Peacock will keep you hooked for the rest of the week.

Steps to Watch Sunday Night Football on Peacock Roku App

You can get the Peacock app from the Channel Store on your Roku streaming player (e.g., Roku 2/3/4, Express, Streaming Stick, Premiere, Ultra), Roku TV, or Roku Smart Soundbar. Here’s how:

First, press the Home button on your Roku remote.
Scroll down the options on the left side of your Roku Home screen and select Store or Streaming Channels.

Browse the Channel Store categories to find and select the Peacock Or go to Search Channels, enter the app’s name, and choose it in the results.
When you’re on the app’s description screen, select Add channel and wait for it to get added. Note you may need to enter your Roku PIN to continue.

Once you see the “Channel added” prompt, select OK and return to your Home screen, where you’ll find the Peacock app at the end of your channels list. To move it to the top row, highlight it and press the Options (✱) remote button.

On the first launch, the Peacock TV app will ask you to “Sign Up to Watch” or “Sign In.” If you haven’t registered yet, continue with the first option and get the Premium subscription directly on your Roku device, for which Peacock will bill you via your Roku account.

You may also sign up for Peacock Premium from the official peacocktv.com website, which we recommend if you plan to use your streaming subscription across other devices. Select Get Started, pick your plan, create your account, and pay through your preferred payment method, after which you’re ready to log in.

For existing Peacock subscribers, including those who get complimentary access to Peacock via their TV provider (e.g., Spectrum, Xfinity), enter your account email and password using the remote and click Sign In.

Tips: Select Activate on Your Phone at the bottom to continue the login process on another device. The app will generate a code to enter into the peacocktv.com/tv website, then sign in with your Peacock account credentials.

Once you’re in, you can start watching the live Sunday Night Football game from the “Featured” section of the Peacock app’s Home page. Or go to the Sports page from the left-hand navigation menu to access the upcoming games, match replays, highlights, latest NFL news, and more.

Select the Audio & Subtitle (text bubble) icon in the player menu to cycle between the commentary feeds or toggle subtitles when watching Sunday Night Football on Roku.

Also See:

Watch Sunday Night Football on Roku via NBC Sports

Provided you already pay for a cable, satellite, or streaming television subscription with which you receive NBC, signing up for Peacock isn’t necessary.

Firstly, add the NBC or NBC Sports app from the Roku Channel Store. It’s the same way we’ve shown for the Peacock app above. Next, launch it from your Roku Home screen and use these steps to activate with your participating provider account:

Browse to More from the top navbar of the NBC or NBC Sports Roku app.
Choose to Log in with TV Provider. The app will give you an Activation Code.
Head to www.nbc.com/nbcuniversalfamily/activate from another device, enter the code, and click Continue.

Select your respective TV Provider from the list, after which you enter your login details on the provider’s website.

Once you see the “Success!” message, the NBC Sports Roku app will refresh and redirect you to the Home page.

When Sunday Night Football goes live, select Start Watching under the featured banner or access the game from the “LIVE & Upcoming Sports” row. Or, tune in to Telemundo or Universo’s Spanish-language SNF telecasts from the LIVE page.

Don’t have a cable or satellite TV plan? You can also log into the NBC/NBC Sports app with a subscription from a live TV streaming provider like DirecTV Stream, FuboTV, Hulu + Live TV, Sling TV, or YouTube TV.

The above services allow you to watch Sunday Night Football on NBC and more primetime and local NFL games on other broadcasting networks, i.e., ABC, CBS, FOX, ESPN, and the NFL Network.

The Sling Blue plan is your cheapest option, giving you access to your local NBC, FOX, and ABC stations alongside 30+ top channels. Note the channel availability varies between different services, plans, and markets.

Watch Sunday Night Football on Roku For Free

With your local free-to-air NBC affiliate broadcasting Sunday Night Football in high definition, you can tune in to the primetime matchups on your Roku TV at no cost with a digital OTA antenna. The antenna itself isn’t free, but it’s a one-time investment that’ll provide you with free access to all the OTA channels in your area, meaning more football coverage.

That’s assuming you live within range of a broadcast TV tower, which you can verify via the ReceptionMaps website or Free Signal TV’s Reception Map tool.

And if you’re lucky to be in a metropolitan area, you should also be able to watch the SNF games in Spanish through Telemundo for free.

Of course, you may not like going down the antenna route or even have a Roku-powered Smart TV with a coaxial input. In that case, the only way to watch Sunday Night Football on Roku for free is by signing up for a FuboTV or YouTube TV free trial, giving you limited-time access to NBC and other channels for your football fix.

Extra Point

For NFL enthusiasts, Sunday Night Football holds a special place as a cherished tradition. Gathering with friends and family, they watch the game, share food and drinks, and relish the camaraderie that being part of the football community brings.

By following our guide, we hope you enjoy the thrilling matchups, top-notch broadcasting, and an electrifying atmosphere NBC’s Sunday Night Football brings every week on your Roku device. If you’re interested in catching up with the rest of the regular season, check out the following: